New product – JATO Incentives

JATO has launched JATO Incentives for 5 European markets including UK, Germany, Italy, France and Spain. JATO Incentives provides customers with a comprehensive view of the tactical support activities in the market, to enable programmes and counter measures to be developed and implemented to support sales over the product lifecycle.

The JATO Incentives product enables comparison between the incentive customer value for a vehicle against competitors. Incentive values are calculated for incentives where no direct customer value exists, such as finance incentives.

JATO Incentives is available through multiple delivery mechanisms, and integrates in-depth and timely incentive data into our powerful system to deliver the most inclusive and transparent data on the market. The incentive solution is also integrated into our powerful V4 value analysis functionality to support vehicle pricing to understand the vehicle price position, not only after specification adjustment, but also after incentive adjustment. This empowers the industry to make truly informed business critical decisions, maximize incentive spend effectiveness and stay at the competitive edge of the rapidly changing automotive market.

JATO Incentives is initially available in UK, Germany, Italy, France and Spain. Additional markets will be added over time in response to customer feedback.