Our Story

Informed decision making with the power of information, insight and analysis to support your automotive business.

JATO’s story begins in 1984.
At that time, the automotive industry had reached a crucial phase in its development. The notion of globalisation had reached a tipping point and automotive manufacturers were actively looking to develop their presence in new international territories.

The need for knowledge of the global market-place, of the competitor vehicles, their specifications and prices became even more essential.

Our Founder, Jake Shafran, was one of the first to appreciate the transformative power of information and insight in this new environment.

JATO today is a market-leading and truly international business with operations in dozens of overseas markets, and our global reach and knowledge is now one of the company’s key strengths.