As expected, new car registrations in Europe faced a steady decline in April. Despite the all-encompassing lockdown that took hold in Q1 and the negative economic indicators, electrified vehicles continued to gain traction.
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This represents the largest year-on-year monthly decrease since 1980, when JATO Dynamics started to collect data – even surpassing the global financial crisis in November 2008, which saw a 25% decline in sales.
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JATO Dynamics, leading provider of global automotive data and insight, has today appointed industry heavyweight David Krajicek to the position of CEO, effective 13th April 2020.
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The decline of the European new car market has continued throughout February. According to JATO Dynamics data, 1,063,264 units were registered last month, compared to 1,143,852 in February 2019.
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Electrified vehicles provided the only driver of growth for the market in January. They posted a record in volume and market share due to increasing incentives for consumers, greater awareness about the benefits of electrified vehicles, and the growing concern about diesel and petrol cars.
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The combination of fewer diesel registrations and more SUVs continued to have an impact on emissions.
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The turbulent times that hit the global auto industry in 2019 were not enough to damage the demand of new cars in Europe. In contrast to China and USA, where sales fell by 8% and 2% respectively, the volume increased by 1.1% for the passenger car market in Europe-27.
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December was another unpredictable month for European new car registrations. Total volume grew by 21% to 1,258,412 units, the highest level ever recorded for the month of December. Tesla Model 3 drives EV market growth and outshines competitors by becoming the third best-selling model
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Despite price increases, consumers are willing to pay more if the offer is in appealing sub-sectors- such as trucks and SUVs – and continue to be upgraded with new applications and accessories
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Europe is slowly equalling the USA and China in terms of SUV penetration. This is mostly because of small and compact SUVs, which are hugely popular across the continent and make up 79% of all SUV registrations
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