Media & Insight
May 9, 2016
Chevrolet’s withdraw from Europe: its impact on Opel/Vauxhall
GM has finally dropped the Chevrolet brand in Europe. After a bit more than 10 years in this market, the American car maker stopped selling the Spark, Aveo, Cruze, Malibu, Orlando and Trax to focus on its Opel and Vauxhall brands. Their goal is to increase the profitability of its European operations by eliminating the cannibalization that took place when both ranges were available. Now that Chevrolet mainstream cars are out of Europe (the Camaro and Corvette super sports cars are still available), we have a look at the latest effect the withdraw has had on Opel/Vauxhall volumes across Europe.
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