In Vista
January 18, 2016 by Felipe Munoz

Europe: the weight of the big 5

GermanTOP5 Chart 1y, the UK, France, Italy and Spain new car sales counted for 73% of the total in Europe during 2015. Volume rose by 8.8% to 10.39 million units thanks with Germany and the UK counting for 56% of them, but Italy and Spain posted the highest percentage increases. In fact, last year these two countries registrations grew by more than 15%. Therefore, these 5 markets are a good indicator of what’s really happening in Europe as a whole. 

 

 

 

The top 5 major markets were mostly dominated by the Volkswagen brand, with a market share of 12% which decreased from 2014 as the brand’s total growth under-performed total market (+5.2%). This brand managed to place three models in the top 20 with an outstanding performance of the Passat midsize sedan/SW. The Golf ranked first but its registrations only grew by 1%. The German brand was followed by Ford with 823,000 units (7.9% market share), losing share as well due to a lower growth than the market’s average. Renault was the big winner thanks to a 10% increase that took its volume up to 742,000 units. Its SUV range was a big part of the brands growth as the French company was able to place its Captur small SUV which finished in 10th in the rankings. This car has never entered the top 10 in the whole European market.

TOP5 Chart 2

Other key players outside the top ten include the Volkswagen Passat (+38%), Peugeot 308 (+26%), Mercedes C-Class (+22%), Opel/Vauxhall Mokka (+29%), and the Mini 3/5-door (+45%). Fiat’s new 500X led the way in terms of market share growth, followed by the new Renault Kadjar, DS 3 and the BMW 2-Series Active Tourer. Half of the top 20 models that gained the most market share were SUVs.

TOP5-Chart-3

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