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Peadar is currently the Global Head of Digital Marketplaces at JATO Dynamics. In his role he is responsible for the creation and execution of JATO’s strategy as it relates to the Digital Marketplace vertical.

The players in the Digital ecosystem are faced with challenges, brought on by complexities in the market, to provide an efficient and seamless user experience throughout a customer’s online car buying journey. Consumers today are faced with increased choice of brands combined with the paradigm shift towards Electrification. Add in significantly enhanced safety and connectivity specification and you can understand why consumers need assistance in making sense of the market.

JATO provides clients with the solutions to help the consumer make the right buying decision to suit their needs, for either a new or used vehicle. These solutions combined with a standardized platform available in over 50 markets make JATO the supplier of choice for single and multi-market players.

With the introduction of additional services such as our VIN/VRM API, Car Mapper, JATO continues to provide solutions aimed at supporting our clients in achieving their business goals of greater online conversion and best in class user experience.

Prior to taking up his current role Peadar lead the JATO operations in Australia and New Zealand. He has 28 years’ experience in the Automotive sector across international markets. Peadar’s career includes establishing a white label financier for a subsidiary of General Motors as well as working with captive financiers in the Australian and European markets. He also worked in Retail as a Dealer Principal and for NSCs in multiple senior sales roles.

Discuss current challenges and opportunities facing Digital Marketplaces with Peadar.