JATO Podcast | Episode 4 | An interview with Polestar: the challenges and opportunities of introducing a new brand into Europe
Introducing the latest episode in our JATO 2023 podcast series. In this episode, we interview Alexander Lutz, managing director of Polestar Italy to learn how they established a new brand and succeeded in a crowded market.
We explore the challenges they faced, the opportunities of being an all-electric, online-only brand, and future plans for the manufacturer.
In this episode, you will:
- Learn how Polestar established a new brand, built trust and cut through the noise.
- Understand Polestar’s plans to penetrate markets where electric vehicle demand and awareness is low.
- Find out what new products are being developed and due to be launched.
- Discover the secret to a successful digital purchase journey.
- Hear Alexander’s thoughts on the anticipated launch of Chinese OEMs into Europe.