In Vista
March 29, 2016 by Felipe Munoz

New Japanese small SUVs & Fiat 500X among the big winners in February

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The SUV European market maintained its positive growth during February with sales up by 31% to 265,500 units, counting for 24% of total market. The increase was driven by higher demand of all types of SUVs, from small to large sizes, as more all-new SUVs were launched and updated versions of the current ones hit the market. Around 39% of all SUV registrations corresponded to the B-SUV or small SUVs subsegment, which posted a 29% increase over February 2015. Registrations of B-SUVs totalled 103,300 units that came from 19 different models and 17 brands.

27As usual, most of the B-SUVs were sold in France, but the percentage growth was outpaced by the one see in Italy, Germany, Spain and the UK. In fact during February, Italian total of 22,558 units got very close to the 22,593 units sold in France. In terms of market share, the B-SUV were particularly popular in Latvia, with 17% of the total market registrations, in Lithuania (16%), Hungary (15%), France (13.6%) and Italy (13%). In the opposite side there are Sweden with only 4.6% share, Germany (5.7%), Finland (5.7%), Greece (5.8%) and Denmark (6.2%). Registrations only fell in Greece (-27%), Slovenia (-12%), Romania (-8%) and Netherlands (-0.4%).

25Renault-Nissan keeps the lead thanks to their Captur, Duster and Juke, all of them very popular. However its market share dropped from 38.4% in February 2015 to 31.6% during last month. PSA occupied the second place with 18.6% (vs. 22.5% in February 2015). Both of them lost market share due to the rise posted by FCA, Suzuki, Mazda and Honda. Last month’s biggest winners were the Suzuki Vitara, gaining 5.4 percentage points of share, the Fiat 500X (+4.2 percentage points), Mazda CX-3 (+4.2) and Honda HR-V (+2.2). The Vitara was among the top 3 winners in all big EU-5 markets, while the 500X benefitted from rising demand in its home market, France and the UK. They all gained popularity at the expense of lower segment share posted by the Opel/Vauxhall Mokka, losing 3.4 percentage points of share, Dacia Duster (-2.5), Citroen C4 Cactus (-2.5), Renault Captur (-2.4), Nissan Juke (-2.0), Skoda Yeti (-1.7), and Peugeot 2008 (-1.5).

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