New Seat Ateca: the Spanish Tiguan
Seat understood that probably the best way to increase its sales is by launching a SUV. The Ateca is the answer to the booming SUV segment, allowing the Spanish brand to expand its range and explore new segments. The new Ateca will join the compact SUV segment following the success of its cousin – the VW Tiguan – and making use of the increasing demand this kind of cars are having in countries like Spain. Actually last year this market posted the second highest SUV sales increase in Europe, after Portugal. Spanish total SUV registrations grew by 43% to 265,100 units or 25.3% of total market. Around 48% of them corresponded to compact SUV (C-SUV), with sales up by 27% over 2014 results. The mainstream C-SUV registrations counted for 83% of the total compact SUVs with volume up by 30%. Therefore the new Seat Ateca arrives in the right moment to get a piece of this booming segment.