JATO Blog

Where we post market insights, reports & white papers, and share our thoughts and opinions on the exciting car industry. JATO Blog is a key resource for thought provoking content. Any comments or questions? please email felipe.munoz@jato.com

March 1, 2016

New Seat Ateca: the Spanish Tiguan

Seat understood that probably the best way to increase its sales is by launching a SUV. The Ateca is the answer to the booming SUV segment, allowing the Spanish brand to expand its range and explore new segments. The new Ateca will join the compact SUV segment following the success of its cousin – the […]

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March 1, 2016

New Renault Scenic to regain the pole position

With the new Scenic Renault wants to regain its first position within the compact MPV segment. The new model features a modern and trendy design following the body language started with its larger sister – the Renault Espace. In 2015 the sales of the current Scenic fell by 6% in a segment that was shake […]

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March 1, 2016

Audi Q2 is here to shake B-SUV segment

The Q2 is Audi’s latest attempt to gain more share in the fastest growing segment of SUVs. With this new B-SUV the German brand wants to replicate the stories of the Q3 in the C-SUV premium segment, the Q5 in the D-SUV, and the Q7 in the large SUV segment. The new Audi Q2 will […]

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March 1, 2016

Levante: Maserati joins the SUV party

Maserati is the latest luxury car maker to join the booming segment of SUVs. The new Levante will become a direct rival to the Porsche Cayenne, BMW X6 and Mercedes GLE Coupe and will help Maserati to keep the growth posted by the Ghibli and Quattroporte sedans in 2014. The SUV rising demand is not […]

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