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October 19, 2021
OEMs are selling more SUVs but are they selling more vehicles?
The rising popularity of SUVs has come at the expense of traditional segments such as the hatchbacks, sedans, wagons and MPVs
Read full articlePosted in: JATO Blog
May 11, 2021
2020, the pandemic year: how incentives reshaped the car market
Last year also saw an increase in the number of incentives and campaign release.
Read full articlePosted in: JATO Blog
August 24, 2020
Shortening product lifecycles are forcing OEMs to increase incentive spends to achieve targeted lifecycle volumes
Recent shortening of platforms and powertrain lifecycles and introduction of higher technologies-driven in part by rapidly increasing regulatory burden and adaption trends for new emerging features makes it difficult for OEMs to recover their investments in product and manufacturing.
Read full articlePosted in: JATO Blog