July 13, 2016

The brands better prepared for the SUV boom

There’s is a close relation between the range composition of brands and their sales growth. When looking at the results for Q1 2016 (Global) and YTD May 2016 (Europe-29), the trend shows that the brands with a high SUV percentage on their sales volume posted higher growth than those that still focus their business on the traditional segments.

Posted in: JATO Blog