Our Executive Team

Jake Shafran

Chairman & CEO

Jake commenced his career in market research with ERC Statistics, a pioneering London-based research company, focusing on syndicated, multi-country consumer product research. Whilst at ERC, Jake prototyped a number of research programmes including information services for the automotive industry.

In 1984, Jake founded JATO Dynamics to implement and develop his innovative ideas for collecting and supplying competitive market intelligence for automotive manufacturers across the main countries of Europe.

Since then, working in partnership with virtually all key industry players Jake has personally led the growth and development of the business from a small boutique research enterprise to a thriving company with an international footprint across over fifty countries. Today, as a result, JATO has become widely recognised as a world-leading provider of automotive business intelligence. His uncompromising insistence on delivering quality products and services, together with a drive to provide maximum benefit and satisfaction to our clients, is the foundation for this success.

Jake managed the operations of the business until 2010 when he appointed a CEO and moved to the position of Chairman, allowing him to focus on the visioning and development of the next generation of JATO solutions.