Media & Insight

April 27, 2017

Volkswagen Golf loses its position as Europe’s best-selling car, as European car registrations increase by 10.8% in March 2017

  • European car registrations totalled 1.93 million units in March – which constitutes the highest March result ever recorded
  • Europe overtook the USA to become the world’s second largest region for car registrations in March 2017
  • The Ford Fiesta overtook the Volkswagen Golf as Europe’s most popular car model – the first time in seven years that the Volkswagen Golf hasn’t held the top spot

The European car industry boomed in March 2017 – with new registrations for the month totalling 1.93 million units, a double digit increase of 10.8% when compared to March 2016. This was the highest March result ever recorded, and the stellar performance meant that the European car market overtook the USA to become the world’s second largest region for car registrations in March 2017.

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All five of Europe’s largest markets posted a healthy increase in registrations, with Germany, Italy and Spain all experiencing double digit growth. The largest increase was posted by Italy; registrations increased by 17.4% – this was largely boosted by pre-registrations, as private demand has cooled following lower incentives. This was followed by Spain, where registrations increased by 12.7%, and Germany, where registrations increased by 11.4% due to strong private demand and increased SUV registrations. The UK experienced growth of 8.4% in March, as the market reacted to the impending tax changes that came into force in April.

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Twelve other European markets also posted double-digit growth. Countries such as Poland benefited from a strong economic situation, with positive consumer sentiment contributing to the market’s 26% increase. The 22.3% increase in the Netherlands was influenced by increased purchasing power among consumers, as well as a larger amount of jobs with leasing-contracts.

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“For the first time in seven years, the Volkswagen Golf has been overtaken by the Ford Fiesta as Europe’s best-selling car model. There are several reasons behind this shift – one of which is that the Volkswagen Golf is also experiencing a natural lull in sales, as it runs down on stock of its pre-facelift range. On top of this, Ford’s incentive programme has been more aggressive when compared to Volkswagen. There’s also been a general slowdown on diesel registrations across the continent, which has had a notable impact on the Volkswagen Golf, but has left smaller segments, where the Fiesta sits, relatively unaffected. This change in position may only be temporary, as we expect the updated Golf model to reinvigorate sales once it becomes more readily available in the market,” commented Felipe Munoz, Global Automotive Analyst at JATO Dynamics.

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SUVs continued to dominate the market, thanks in particular to a more active VW Group – which is expected to continue this trend as it launches several more SUV models over the upcoming months. New SUV launches also benefited brands such as Maserati, Jaguar and Seat.

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The big story of the month was the Ford Fiesta overtaking the Volkswagen Golf as Europe’s most popular car. The VW Golf has held the top position for several years, and was last overtaken in Mar/10.

Download file: march-2017-europe-reg-release-final.pdf