The first comparison experience built for automotive VDPs.
Help customers compare, evaluate, and decide - all in one place with our Compare Component
Buyers make decisions through comparison. With integrated comparison experiences, automotive retailers can help customers evaluate without leaving the page.
The Compare Component is a first-of-its-kind embedded comparison experience that helps buyers understand exactly how a vehicle stacks up against similar alternatives without leaving your website. By giving buyers the context, they need to evaluate a vehicle, the Compare Component helps build confidence, reduce objections, and increase the likelihood of conversion. The Compare Component helps you:
• Keep shoppers engaged on your website
• Showcase what makes a vehicle stand out
• Reduce price objections with clear comparisons
• Build confidence through transparency
• Help buyers make decisions faster
• Increase conversion opportunities on your VDP
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Using our modular, real-time APIs, we identify the car through its VIN, create a basket using ‘Similar Vehicles’ and assess them against each other using ‘Compare’.
Data science supplemented with AI to determine the top 5 key advantages for the benchmark vehicle against the wider basket of competitors.
A language-agnostic, customisable solution that combines JATO’s proprietary data and intelligence to transform the VDP into a powerful buyer decision tool.