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    Volume-weighted incentive data reveals what drives sales

    Swap weeks of arduous data compilation for instant competitive intelligence that reveals which incentive combinations drive volume across your competitive set.

    01

    Product Managers

    Understand what competitors are offering with volume-weighted data that reveals which strategies actually drive sales.

    02

    Pricing Managers

    See competitor discount structures and incentive combinations to know exactly where you have room to move.

    03

    Marketing Managers

    See what discounts competitors are running and measure real market impact to ensure your campaigns drive results.

    04

    Market Insights Managers

    Get dealer-level intelligence showing what's happening in your territory—the critical data revealing competitive dynamics.

    Track incentive strategies that drive market share

    JATO Incentives combines public incentive programmes across 13 European markets with exclusive dealer-level discount data for EU5. With over 10 years of historical data and monthly updates, you can track how incentive strategies evolve and correlate with market performance.

    Volume-weighted insights

    Model Mix weighting shows how sales distribute across different incentive levels and price points. Instead of treating all competitor offers equally, you see where registration volumes concentrate—revealing which incentive strategies correlate with market share gains.

    Comprehensive discount coverage

    Track the full spectrum of manufacturer and dealer incentives. From manufacturer rebates, cash contributions, scrappage schemes, and even government programmes, stock clearance discounts and more.

    Incentive evolution tracking

    Monitor how competitor pricing and discount strategies evolve month-by-month. See when competitors increase incentive levels, which models receive the heaviest discounting, and how those changes correlate with registration volume shifts.

    Bridge the gap between
    offers and transaction
    prices

    Incentives reveals the breakdown of discounts for tactical
    marketing decisions. Pair with JATO Transaction Analysis to see
    the total discount impact for strategic pricing decisions combined with
    options and packages adoption rate.

    Learn about Transaction Analysis
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    Seven dashboards for immediate competitive intelligence

    Access pre-built analysis tools that turn complex incentive data into actionable insights. From executive summaries to granular discount breakdowns, every dashboard is designed to answer specific strategic questions without manual data compilation.

    1-3
    Summary

    Executive overview highlighting key changes versus previous months and competitive positioning across key metrics.

    2-1
    Trend analysis

    Track competitor incentive evolution across time with volume correlation to identify patterns and campaign timing.

    3-2
    Price analysis

    Compare pricing strategies with weighted distribution analysis showing volume distributions across price bands for competing models.

    4-1
    Comparison analysis

    Side-by-side vehicle comparison for strategic positioning within your chosen competitive basket.

    5-1
    Discount analysis

    Unpack competitor discount composition by category. Split between discount and value enhancements.

    6-1
    Volume analysis

    Understand competitive market share distribution dynamics across multiple dimensions.

    7-1
    Incentives details

    Access highest level of discount incentive detail. View list price, discounts, potential transaction price, and more.

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    Test drive Incentives for yourself

    Request a trial and see how JATO Incentives can help your business make smarter pricing decisions.