Join us to Discover

In this session we will explore how the changing automotive landscape will impact fleet decision-making.

The OEM landscape is changing fast

How new market entrants and established brands are reshaping competition across Brazil and Mexico

Powertrain adoption beyond the headlines

Explore how ICE, hybrid and electric vehicles are evolving across Latin America's major automotive markets

Where fleet opportunities are emerging

Identify the vehicle categories and models seeing the strongest growth across Brazil and Mexico

Price increase and segment affordability: Mexico, Brazil and USA

This report examines how sustained price growth is changing the structure of the automotive market across the Americas, with a focus on affordability, segment shifts and the real-world impact of price laddering.

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Schedule a conversation

Come and meet the JATO's team in Mexico on the 23 September at 11.30am - or schedule a chat in advance via the form below

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JATO at FLEET LATAM SUMMIT 2026

Join us at Fleet LatAm Summit 2026, the premier fleet and mobility management event for Latin America.

As the Latin American automotive market undergoes rapid transformation, JATO will share the data behind the shifts.

Our session will reveal how evolving OEM activity, new vehicle formats and changing powertrain adoption are influencing the future of fleets in the region.

When & Where

Date & Location

23 September 2026 | 11.30am | Marquis Reforma Hotel

Jesper Rolink, Global Head of Sales, Leasing

Executive Keynote Session: Heads-up on OEM Events in LatAm – From registrations to powertrain mix

Join us to Discover

The OEM landscape is changing fast

Powertrain adoption beyond the headlines

Where fleet opportunities are emerging

Price increase and segment affordability: Mexico, Brazil and USA

Schedule a conversation

Jesper Rolink

Global Head of Sales

Diego Vidrio

Director, Americas

Fleet Latam