How do you analyse and compare your vehicles with your competitors? Do you know who your key competitors are? There is a myriad of options and incentives, how do you ensure you have the right specification for your vehicles? The way consumers buy cars has changed, how do you keep your dealer sales people up-to-date with the latest information?
If there’s one thing that makes buying or selling a car straightforward, it’s information. More specifically, information that allows you to choose a car by comparing individual makes and models. That’s where Carspecs can help.
What does this mean?
Customers face an overwhelming choice of vehicles and incentives, from manufacturers and dealers all competing for the same business. With new ways of purchasing a car, from car retailing operations to specialist online buying websites, customers now have greater access to information than ever before.
The constant development of new models, segments and technology from manufacturers is daunting. Dealer sales staff often struggle to keep up-to-date with the latest facts and can be caught out when challenged by a customer.
Ability to choose a car by comparing individual models brand and their benefits
Key advantages
Clearly demonstrates your vehicles key advantages over the competition
Daily updates
You will receive daily updates with our latest researched information whether it be for specifications, options, price or incentives
Enhanced knowledge
Enhances product knowledge for your own brand and competitor makes and models
Key feature
Design and language tailored to you own needs, giving you the ability to promote your key features in your preferred format
Fully customisable
Fully customisable with the ability to integrate into your existing systems and match your corporate identity; including local language and currency
Vehicle configuration
Ability to configure your chosen vehicle to the exact specification including options
Optional advantages
Build in options to display optional advantages of one vehicle over the competition
Competitive strengths
Equip you benchmark vehicle to a competitor vehicle and see the adjusted value – highlighting competitive strengths
Online promotion
Display your showroom brochure online to promote your key features
Industry terminology
Compare multiple vehicles using the same terminology
Training support
You can use the functionality to support your internal or dealer training programme
How can Carspecs help?
The Carspecs solution helps shift the balance of power back into the hands of the car retailer by empowering them with key information on their vehicles as well as the competition.
Carspecs is a unique vehicle comparison and configuration solution which enables you to see comprehensively the advantages of one vehicle against another. By moving the sales conversation to advantages and benefits, dealers and manufacturers can use Carspecs to demonstrate why a consumer should purchase their vehicle over one of their competitors.
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