Vehicle Viewer continues to evolve with the addition of the price ladder - providing a visual model-level view of version pricing alongside Nowcast volumes.
The new report displays all versions within a model range, grouped by body style and ordered by retail price. Each version is represented by a bubble, with bubble size indicating the corresponding Nowcast count. Hovering over a bubble reveals the version name, retail price and Nowcast count.
The Price Ladder report is available from the side navigation menu on every model page in Vehicle Viewer. As with the Side-by-side View, results can be filtered by body type and powertrain. Users can also zoom into areas of the chart where bubbles overlap to explore the data in greater detail.
The result is a clearer view of price positioning and Nowcast registration volume across model range, supporting better informed pricing and product decisions.
Customers can access this functionality through their JATO account at jato.com.
