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    Growth in India's two-wheeler market is increasingly being supported by urban demand, particularly in the scooter segment. Scooters are gaining share through more stable, recurring demand, while electric vehicle adoption remains heavily concentrated within scooter segments.

    At the same time, competition is shifting. Honda is strengthening its position in motorcycles, TVS is gaining ground in scooters, and manufacturers are adapting their portfolios to changing demand patterns.

    This report explores the trends behind these shifts and their impact on segment performance, electrification, and competitive positioning.