India's two-wheeler industry in transition
India's two-wheeler market is growing, but the source of that growth is changing. While motorcycles still account for most registrations, scooters and electric vehicles are increasingly driving new demand across the market.
Between FY24 and FY26, industry volumes rose from 18.0 million to 22.3 million units. Behind that headline growth are important shifts in consumer behaviour, segment performance, and competitive positioning that are reshaping the market.
Created by JATO Advisory, this report combines registration data with expert analysis to help manufacturers and mobility businesses understand where growth is emerging and how demand is evolving.
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Growth in India's two-wheeler market is increasingly being supported by urban demand, particularly in the scooter segment. Scooters are gaining share through more stable, recurring demand, while electric vehicle adoption remains heavily concentrated within scooter segments.
At the same time, competition is shifting. Honda is strengthening its position in motorcycles, TVS is gaining ground in scooters, and manufacturers are adapting their portfolios to changing demand patterns.
This report explores the trends behind these shifts and their impact on segment performance, electrification, and competitive positioning.