Automotive pricing study: OEM and dealer strategies to address consumers' eroding purchasing power
Germany is in an auto affordability crisis as prices continue to soar and sales volumes decline. While overall revenue from vehicle sales increased by 8% from 2019 to 2024, this growth masked troubling trends that threaten the long-term viability for original equipment manufacturers (OEMs).
JATO, together with Oliver Wyman, a global management consulting firm and a business of Marsh McLenna, have assessed the current market environment, the factors driving the affordability crisis, and the strategic actions OEMs and dealers can take to navigate these challenges.