Iran is the world's 14th largest car market ahead of Türkiye and Spain. With a population of 92 million, its auto industry is as big as unique. The international sanctions over the last years have forced it to adapt and develop its own vehicles with their own technology. The result is a car market with limited and old-tech choices with none exports potential. As the authorities start to open the market to imports from China, the offer is getting bigger and the Middle Kingdom increases its presence there.
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• 41 min
Understanding the 1.3-million-units Iranian car market
Understanding the 1.3-million-units Iranian car market
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