Reports and whitepapers

We focus on the issue of affordability in the EV market and how the increasing competition from China across all segments is threatening to split the global automotive industry in two. 

OEMs across global markets have remoulded their business models to fit the new operating environment, diverting investment away from traditional ICE vehicles toward the development and production of new and enhanced EVs. Thanks to these concerted efforts, the EV offering alongside the range of these vehicles has improved, and EVs are now the preferred choice among many consumers when looking to purchase a new car.