Media & Insight
March 18, 2015
European new car market continues to grow through February
- European new car sales grew 7.8% compared to February 2014
- All of the Big 5 markets recorded increased registrations in February
- Volkswagen’s Golf and Polo are the best-selling cars for the second month in a row
New car sales for the month of February were 7.8% higher than the same month in 2014, according to the latest new car sales analysis from JATO Dynamics, the world’s leading provider of automotive intelligence. Combined with the rise seen in January this means that the market is already 7.1% ahead of 2014 year-to-date.
JATO’s headline market analysis:
- Volkswagen’s Golf maintains its lead, with sales up 5.8% in February and 5.4% year-to-date, while the Polo retained second place for the month, up 7.2%
- Volkswagen, Renault and Ford were the best-selling brands in February
- 18 of the 29 markets covered recorded growth compared to February 2014
As in January, the five biggest markets in Europe (France, Germany, Great Britain Italy and Spain) recorded growth in the new car market compared to February 2015. Spain experienced the highest increase (up 22.2%) compared to the same month last year, while Italy and Great Britain also recorded double digit growth.
European Monthly Sales Volumes Year-on-Year Comparison
(Image file of graph also attached)
Volkswagen remains the market-leading brand, with Renault overtaking Ford for second position for both February and the year-to-date, with sales increases coming from the new Twingo and the Captur. All of the top 10 brands saw their volumes increase for the month, with BMW posting the strongest growth at 14.8% driven by the new 2-Series Active Tourer.
Outside the top 10 growth was also driven primarily by new models, with Nissan volumes up 26.8% for the month, SEAT up 20.9%, MINI up 33.4%, Mitsubishi up 45.1%, smart up 44.3% and Jeep up 186.2%.
Top 10 Brands
The Volkswagen Golf remains the market leading model, with a 5.8% increase in February sales, followed by the Polo in second place with 7.2% more units sold following last year’s facelift. The Renault Clio (up 1.9%) took third place, ahead of the Ford Fiesta (down 1.5%) and Peugeot 208 (down 2.7%).
Volkswagen’s new Passat increased sales by 63.8% year-on-year compared to its predecessor last February, to record a year-to-date increase of 44.0%, making it the most improved performer across both measures among the top 10 models.
Outside the top 10, the Opel/Vauxhall Mokka recorded a 66.6% increase due to growing demand for small crossovers; while the new Mercedes-Benz C-Class increased sales by 53.4% compared to February 2014 the new Renault Twingo sold 132% more units than its predecessor managed in February 2014. However sales increases for the month were not limited to new or facelifted models, as demonstrated by the Fiat 500 (up 12.8%) and SEAT Ibiza (up 22.4%).
Top 10 Models
“Car buyer confidence has remained strong across Europe through February,” commented Brian Walters, Vice President of Data at JATO Dynamics. “New models have brought customers into showrooms, and attractive offers have maintained demand for many existing models. We wait to see if this momentum can be maintained in the months to come, following a successful Geneva Motor Show and the prospective launch of new models.”
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