Bring us the question.
We’ll find the answer in the data.
JATO Advisory is our consultancy team. Whether you’re pricing a new model, planning a retail network or entering a new market, our consultants work through the detail with you using JATO’s market intelligence.
Not every question fits a standard report
JATO’s data platforms help your team follow the market day to day. Some decisions need more than that; a dedicated piece of analysis, scoped around your exact question, that your team may not have the time to build.
Our consultants carry out that work with you and present a clear recommendation, either as a one-off report or as a regularly updated dashboard.
Analysis for every part of the market
Our consultants work with manufacturers, retailers, leasing companies and investors.
Automakers and suppliers
OEMs, NSCs, OESs, new entrants
Pricing, product definition and market entry studies for new and existing models.
Typical question
“How should we price our new model against its closest competitors?”
Retail groups
Dealer groups, retail networks
Market and brand analysis to support expansion and network planning.
Typical question
“Which brands and locations should we add to our network next?”
Leasing and insurance
Fleet operators, insurers
Analysis of vehicle specifications, prices and demand to help shape fleet portfolios and insurance risk models.
Typical question
“Which models should we add to our fleet as more drivers switch to electric?”
Professional services and investors
Financial institutions, consultancies
Market and company analysis to support investment and due diligence.
Typical question
“How exposed is this company to changes in its main markets?”
Some of the studies we carry out for clients
Every project is scoped around your question. These examples show the type of analysis involved and what you receive at the end.
Price positioning study
We examine how competitively a new product is priced against similar models, looking at both list price and equipment.
- Competitive basket identification
- List price and discount benchmarking
- A recommended price position
Product characteristics analysis
We identify the features and specifications a new or existing product needs to compete in a target market.
- Target market and competitor analysis
- Benchmarks for key product characteristics
- A suggested product definition
Specification evolution report
We track how specific features move between standard, optional and not available across markets over time.
- Feature penetration across market volumes
- Year-on-year penetration trends
- Availability compared by model, brand and group
Recent project: Mapped premium brand audio fitment for a leading audio manufacturer.
CO₂ emissions report
We analyse emission levels and trends across countries, from group level down to individual vehicle versions.
- Emissions by group, brand, model and version
- CO₂ compared with weight and power
- Trend analysis at your chosen level of detail
Recent project: Helped a major financial institution align its automotive lending with sustainability goals.
Market entry assessment
We assess the size, competitors and pricing of a new market before you commit to a launch.
- Market and segment sizing
- Key competitor identification
- Market prioritisation for launch
Recent project: Guided a Chinese manufacturer’s expansion into Europe.
Our analysis starts with JATO’s own market data
Every project draws on the same data our clients use every day, researched in each market by JATO’s local teams.
Where a question needs it, we combine that data with external sources and your own figures, such as sales or pricing, so the analysis reflects your business.
What happens once you get in touch
Discovery
We talk through your question, your market and the decision you need to make.
Proposal
We send a project plan setting out the scope, timings and deliverables.
Analysis
We gather and analyse the data around your specific requirements.
Delivery
We present the findings in the format that suits your team.
Review
We review the results with you and agree any next steps.
The people you’ll work with
JATO Advisory is led by Alexandre Parente, with senior consultants in each region, so your project is run by someone who knows your market.
Head of Advisory
Alexandre leads JATO Advisory, working with manufacturers, suppliers, financial institutions and leasing companies worldwide.
With nearly 20 years in the automotive industry, including network development at Fiat Chrysler Automobiles, he specialises in pricing, product strategy and electrification.
Regional consultant - Europe
Based in Germany, Steffen works closely with OEMs in the DACH region and customers globally to deliver custom research and strategic insights.
With prior experience at Fiat, Alfa Romeo, Chevrolet and Toyota, he combines deep manufacturer-side expertise with advanced analytics to support product strategy, market positioning and decision-making in Europe’s evolving automotive landscape.
Regional consultant - Americas
Based in Turin, Salvatore covers Italy and the Americas as Regional Consultant, collaborating closely with the European team to develop bespoke analytical solutions in pricing, incentives and segmentation.
With over 15 years at JATO and earlier experience in financial services and marketing analysis at Fiat Capital, he combines accuracy, insight and lateral thinking to meet customer needs under tight deadlines.
Regional consultant - Asia Pacific
As Regional Consultant for APAC, Nikhil partners with automotive manufacturers across the region to deliver market-leading intelligence and strategic Advisory services.
With more than two decades of industry experience, he combines deep automotive expertise with advanced analytics to support business growth, product strategy, market entry decisions, and competitive positioning in dynamic automotive markets.