COMPARE COMPONENT

The first comparison experience built for automotive VDPs

Help customers compare, evaluate, and decide - all in one place with our Compare Component.

A new way to help shoppers decide

Buyers make decisions through comparison. With integrated comparison experiences, automotive retailers can help customers evaluate without leaving the page.

The Compare Component is a first-of-its-kind embedded comparison experience that helps buyers understand exactly how a vehicle stacks up against similar alternatives without leaving your website. The Compare Component helps you:

- Keep shoppers engaged on your website
- Showcase what makes a vehicle stand out
- Reduce price objections with clear comparisons
- Build confidence through transparency
- Help buyers make decisions faster
- Increase conversion opportunities on your VDP

Compatible with any technology stack

Built to work seamlessly with your existing website, retail platform and digital ecosystem.

Backed by OEM-verified data

Leverage trusted automotive intelligence built on over 250 million live data points and OEM-verified vehicle specifications.

Flexible, minimal integration

Deploy quickly with minimal technical effort and no disruption to the customer journey.

Built around your brand

Customizable to match your branding, and user experience, creating a seamless extension of your digital showroom for every shopper.

Our next generation data platform

Using our modular, real-time APIs, we identify the car through its VIN, create a basket using ‘Similar Vehicles’ and assess them against each other using ‘Compare’.

Our new capability

Data science supplemented with AI to determine the top 5 key advantages for the benchmark vehicle against the wider basket of competitors.

A script-based component

A language-agnostic, customisable solution that combines JATO’s proprietary data and intelligence to transform the VDP into a powerful buyer decision tool.