JATO INCENTIVES

Know which competitor discounts are winning sales

JATO Incentives tracks public and dealer incentives, price discounts, and promotional activity across 19 markets - updated every month.

That tells you which campaigns are worth reacting to, so you can adapt your own promotional strategy.

A market always in motion

Competitor discounts change faster than most teams can track

Competitor pricing, campaigns, and incentives update across models, brands, and markets - often every month.

Keeping up means collecting, checking and comparing large amounts of market data before any real analysis can start, and that takes time and resources your team could spend elsewhere.

JATO Incentives does that collecting and comparing for you, so your team can spend that time planning your next move.

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Track every campaign as it launches

See when a competitor launches a new campaign, with data updated each month.

Track new campaigns across the market
See changes to existing offers
Follow how campaigns evolve over time

Benchmark discounts

See how your discounts and price position compare to what competitors are offering.

Compare your discounts against competitors
Know which brands are discounting the most
Find where your own offer may be falling short to gain traction

Weight campaigns by market impact

The same discount carries more commercial weight on a high volume model in your competitive set.

Weight campaigns against real sales volume
See which offers are moving the market
Separate genuine impact from advertised size

Break incentives down by type

Know whether support comes from a straight discount or from finance, leasing, or other incentives.

Split incentives into discount and value types
See which incentive types your competitors are using
Compare discount support against other incentive types

See the full picture behind every price

Pricing and product teams often work from separate data sources, meaning list prices typically get benchmarked without knowing what incentive offers your competitors are running.

Add that visibility back in, and link it through JATO UID to compare vehicle configurations in your basket, analyse volume trends, or look further into finance structures, for the full picture.

Connect your automotive data

Pricing teams

See whether your price position is under threat from competitor discounts
Compare discount structures across brands to see potential transaction price

Product teams

See if a competitor's incentives are driving their registrations, and how that compares to your own to guide your product strategies

Marketing teams

See exactly which incentive type is fuelling a competitor's campaign
Track how a competitor's incentive activity changes over time

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A decade of history

More than 10 years of incentive history shows whether a campaign is part of an ongoing pattern or a one off.

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Down to version level

See incentive activity for the exact trim and version competing against you - not just the brand or model.

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One methodology, every market

Every market is researched and structured the same way, so incentive activity is genuinely comparable across countries.

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Adjusted for take rates

Incentive values are researched and adjusted using take rates, so figures reflect what customers are likely to pay.

VIN/VRM

JATO UID

Full Specifications

Retail Ready Structured Data

Look ups begin by inputting any VIN or VRM

It is validated and matched to a unique ID to ensure accuracy

Returns complete vehicle data including fitted options with VINView Pro

Easy to plug into your systems via API