Competitive analysis focused on the questions your team needs to answer
Spend less time identifying, investigating and analysing competitor changes, and more time deciding how to respond.
What Competitive Analysis brings together
One application that connects JATO’s trusted data to the decisions your team makes every day.
Integrated intelligence
JATO’s trusted automotive data, benchmarking and analytics brought together with role-specific analysis. All in one application.
Role-specific experiences
Analysis built around the decisions automotive finance, pricing and product teams make every day. Each team works in a module built around the KPIs, benchmarks and workflows their decisions are based on.
Decision support
JATO monitors the market every day and surfaces competitor changes that need a response, complete with the analysis behind each change.
Payments Analysis is the first capability in Competitive Analysis
Built for financial services managers at automotive OEMs and national sales companies. Payments Analysis brings competitor finance monitoring, alerts, and analysis together in one application.
Payments Analysis
Part of Competitive Analysis
Know what changed. Understand why. Decide what to do next.
Payments Analysis builds on JATO’s Monthly Payments data, used by automotive finance teams across Europe. It brings together the finance data, vehicle specifications and market volumes that make competitor comparisons accurate.
After a personalised set-up, Payments Analysis monitors the market every day. It notifies automotive finance teams when a competitor change needs attention, with the analysis behind it immediately available.
Payments Analysis monitors finance offers across seven European markets, with captive and non-captive handled side by side. Underlying offers are updated weekly, and KPIs are recalculated every day on like-for-like, volume-weighted comparisons.
Payments Analysis sends an alert when a competitor change needs a decision, not for every small movement. The analysis behind the change opens from a single link in the alert.
Payments Analysis surfaces the underlying components of each competitor finance offer, including APR, incentives, contract duration and residual value. From early 2027, it will track how these components change over time.
Payments Analysis measures the effect of each competitor movement on your own position. Monthly instalments, leasing values and total contract costs are visible across every scenario monitored.
The alternative to manual finance analysis
Payments Analysis replaces manual monitoring, spreadsheets and periodic reporting with daily coverage of competitor finance offers across seven European markets.
- Competitor finance offers monitored every day
- Changes surfaced the moment they need actioning
- The finance offer components behind each change analysed in one place
Look ups begin by inputting any VIN or VRM
It is validated and matched to a unique ID to ensure accuracy
Returns complete vehicle data including fitted options with VINView Pro
Easy to plug into your systems via API
Look ups begin by inputting any VIN or VRM
It is validated and matched to a unique ID to ensure accuracy
Returns complete vehicle data including fitted options with VINView Pro
Easy to plug into your systems via API
Coming to Competitive Analysis: More role-specific capabilities on the way
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AVAILABLE NOW: Payments Analysis
For financial services managers at automotive OEMs and NSCs. Identify competitor finance changes faster, understand what's driving them, and reduce manual analysis.
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EARLY 2027: Competitive Positioning
For pricing and product managers - a new approach to competitive benchmarking. Tracks positioning dynamics across global markets and sends tailored alerts when the picture shifts.
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2027: Feature Analysis
For product development managers.
Monitors the equipment features that matter most to the product portfolio, with a focus on software-defined vehicles.
See Payments Analysis around your market
A personalised demo walks through Payments Analysis in the context of your market, competitive basket and reporting workflows.
For automotive OEMs and National Sales Companies.
What your demo will cover:
Alerts and how finance changes are detected and surfacedDashboards and analysis you will come to rely on
Monthly payments movements and drivers behind them
How Payments Analysis fits within your existing data and workflows