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Competitive Analysis

Competitive analysis focused on the questions your team needs to answer

Spend less time identifying, investigating and analysing competitor changes, and more time deciding how to respond.

THE PLATFORM AT A GLANCE

What Competitive Analysis brings together 

One application that connects JATO’s trusted data to the decisions your team makes every day. 

Integrated intelligence

 

JATO’s trusted automotive data, benchmarking and analytics brought together with role-specific analysis. All in one application. 

Role-specific experiences

 

Analysis built around the decisions automotive finance, pricing and product teams make every day. Each team works in a module built around the KPIs, benchmarks and workflows their decisions are based on.

Decision support

 

JATO monitors the market every day and surfaces competitor changes that need a response, complete with the analysis behind each change. 

AVAILABLE TODAY

Payments Analysis is the first capability in Competitive Analysis

Built for financial services managers at automotive OEMs and national sales companies. Payments Analysis brings competitor finance monitoring, alerts, and analysis together in one application.

Payments Analysis 

Part of Competitive Analysis 

Know what changed. Understand why. Decide what to do next.

Payments Analysis builds on JATO’s Monthly Payments data, used by automotive finance teams across Europe. It brings together the finance data, vehicle specifications and market volumes that make competitor comparisons accurate.

After a personalised set-up, Payments Analysis monitors the market every day. It notifies automotive finance teams when a competitor change needs attention, with the analysis behind it immediately available.

Payments Analysis monitors finance offers across seven European markets, with captive and non-captive handled side by side. Underlying offers are updated weekly, and KPIs are recalculated every day on like-for-like, volume-weighted comparisons. 

Payments Analysis sends an alert when a competitor change needs a decision, not for every small movement. The analysis behind the change opens from a single link in the alert. 

Payments Analysis surfaces the underlying components of each competitor finance offer, including APR, incentives, contract duration and residual value. From early 2027, it will track how these components change over time. 

Payments Analysis measures the effect of each competitor movement on your own position. Monthly instalments, leasing values and total contract costs are visible across every scenario monitored. 

The alternative to manual finance analysis 

Payments Analysis replaces manual monitoring, spreadsheets and periodic reporting with daily coverage of competitor finance offers across seven European markets. 

  • Competitor finance offers monitored every day
  • Changes surfaced the moment they need actioning
  • The finance offer components behind each change analysed in one place
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VIN/VRM
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JATO UID
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Full Specifications
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Retail Ready Structured Data

Look ups begin by inputting any VIN or VRM

 

 

 

 

 

 

 

 

 

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It is validated and matched to a unique ID to ensure accuracy

 

 

 

 

 

 

 

 

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Returns complete vehicle data including fitted options with VINView Pro

 

 

 

 

 

 

 

 

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Easy to plug into your systems via API

 

 

 

 

 

 

 

 

 

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VIN/VRM

Look ups begin by inputting any VIN or VRM

 

 

 

 

 

 

 

 

 

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JATO UID

It is validated and matched to a unique ID to ensure accuracy

 

 

 

 

 

 

 

 

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Full Specifications

Returns complete vehicle data including fitted options with VINView Pro

 

 

 

 

 

 

 

 

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Retail Ready Structured Data

Easy to plug into your systems via API

 

 

 

 

 

 

 

 

 

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Coming to Competitive Analysis: More role-specific capabilities on the way

Competitive Analysis is built to grow. Two more capabilities will join Payments Analysis through 2027, each one for each different OEM team and the decisions that team is responsible for. 
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    AVAILABLE NOW: Payments Analysis

     

    For financial services managers at automotive OEMs and NSCs. Identify competitor finance changes faster, understand what's driving them, and reduce manual analysis.

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    EARLY 2027: Competitive Positioning

     

    For pricing and product managers - a new approach to competitive benchmarking. Tracks positioning dynamics across global markets and sends tailored alerts when the picture shifts. 

     

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    2027: Feature Analysis

     

    For product development managers.
    Monitors the equipment features that matter most to the product portfolio, with a focus on software-defined vehicles. 

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REQUEST YOUR DEMO

See Payments Analysis around your market

A personalised demo walks through Payments Analysis in the context of your market, competitive basket and reporting workflows.

For automotive OEMs and National Sales Companies.


What your demo will cover: 

Alerts and how finance changes are detected and surfaced
Dashboards and analysis you will come to rely on 
Monthly payments movements and drivers behind them
How Payments Analysis fits within your existing data and workflows