Sales Link
Access real-time market insight, track performance, and verify used car data instantly to benchmark your franchised dealership against the market using anonymised data from thousands of competitors. One platform for smarter decisions from market-level strategy to vehicle-level accuracy designed for automotive businesses.
With a free Sales Link account, use credits instantly to optimise pricing, inventory, and sales strategies across all of your locations.
Fast, essential vehicle insights for day-to-day decisions
Quickly identify key details you need when appraising or pricing a used vehicle. Simply enter the VRM or VIN to unlock:
- Standard vehicle specifications
- Available options when new
- Accurate vehicle price when new
Comprehensive view of any used vehicle for deeper insight.
Get an in-depth view of specifications including factory build data for complete clarity. You can access:
- Complete fitted build sheet data
- Standard vehicle specifications
- Options and option packs selected when new
- Accurate pricing of the vehicle and options
Identify car sales trends to power more deals
JATO Sales Link gives you a transparent view of the market using anonymised data from thousands of dealerships.
We provide an aggregated view of transactions so you can understand demand trends, track the options customers are adding to vehicles, and see which makes, models, trims, and versions are most popular.
Our insights enable you to understand what customers want and make critical decisions about inventory management and sales strategies using current market intelligence.
Benchmark your dealership against the market by including your own data
With Sales Link Premium*, you have the option add transaction data from your dealership to Sales Link for more relevant, actionable insights. You’ll be able to compare your own sales with grouped competitor data, and easily understand trends across both your own dealership sites and the market as a whole.
Our specialised dashboard delivers insights into how you’re performing versus dealership trends, where to focus your efforts for profitability across all your dealership sites, and how to deliver the best customer experience.
*Requires your data
With insights designed for dealerships, you can:
- Stock what sells by ordering vehicles with the most popular specs
- Optimise your pricing by seeing discounts applied and final sales price
- Close more deals by guiding sales teams on the most desirable features
- Create data-driven marketing content in seconds with our AI content generator
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Trust in JATO’s secure, dynamic data
Sales Link’s data is gathered from millions of anonymised transactions in car dealerships across the EU5.
When a dealership authorises their data to be integrated, our data experts work directly with DMS and software providers to extract it. We manage the whole process – from adding your data to Sales Link, to giving you access to our insights.
We only collect vehicle data – no customer information. All the information we collect is passed through secure feeds and is GDPR compliant.
There is no obligation to integrate your data, but by upgrading to Sales Link Premium, you can join other dealerships in benchmarking your performance against the market and identifying areas for improvement.
No other dealers will see your transaction data in the application.