Sales Link
Access factory build‑sheet specifications, real-time market insight, and track performance instantly to benchmark your franchised dealership against the market using anonymised data from thousands of competitors. One platform for smarter decisions from market-level strategy to vehicle-level accuracy designed for automotive businesses.
With a free Sales Link account, use credits instantly to optimise pricing, inventory, and sales strategies across all of your locations.
Fast, essential vehicle insights for day-to-day decisions
Quickly identify key details you need when appraising or pricing a used vehicle. Simply enter the VRM or VIN to unlock:
- Standard vehicle specifications
- Available options when new
- Accurate vehicle price when new
Comprehensive view of any used vehicle for deeper insight.
Get an in-depth view of specifications including factory build data for complete clarity. You can access:
- Complete fitted build sheet data
- Standard vehicle specifications
- Options and option packs selected when new
- Accurate pricing of the vehicle and options
Benchmark your performance with real transaction data
With Sales Link Premium*, you have the option add transaction data from your dealership to Sales Link for more relevant, actionable insights. You’ll be able to compare your own sales with grouped competitor data, and easily understand trends across both your own dealership sites and the market as a whole.
Our specialised dashboard delivers insights into how you’re performing versus dealership trends, where to focus your efforts for profitability across all your dealership sites, and how to deliver the best customer experience.
*Requires your data
Designed for every type of dealer
Built to work the way your business works, no matter the size or complexity.
- Ensure every new or demo vehicle is ordered and listed with the correct specifications.
- Create launch posts, marketing emails and promotional content faster with AI.
- Understand demand by trim, powertrain and features to allocate stock confidently and promote the right vehicles.
- Optimise pricing and tactical discounting using real transaction data to stay competitive and respond quickly to market changes.
- Appraise accurately using VIN/VRM lookups and full build‑sheet data.
- Generate compelling vehicle descriptions, social content and accurate adverts with AI.
- Track KPIs like days‑to‑sell, option uptake and model or colour popularity to prioritise the right stock.
- Benchmark retail performance, identify demand trends and price competitively.
- Group‑wide access to verified vehicle data for consistent listings and appraisals.
- Scale content creation across multiple locations with fast, AI‑generated copy.
- Monitor performance across all sites and benchmark against the market to spot strengths and areas to improve.
- Standardise pricing strategy and option mix with shared dashboards and common metrics.
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Trust in JATO’s secure, dynamic data
JATO has collected and aligned automotive data globally for decades, powering decisions for OEMs, dealer groups, leasing and finance providers. With Sales Link, that depth arrives in a modern, dealerfirst experience backed by Microsoft’s secure cloud.
Sales Link’s data is gathered from millions of anonymized transactions in car dealerships across the United Kingdom, Germany, Spain, France and Italy. When a dealership authorizes their data to be integrated, our data experts work directly with DMS and software providers to extract it. We manage the whole process – from adding your data to Sales Link, to giving you access to our insights.
We only collect vehicle data – no customer information. All the information we collect is passed through secure feeds and is GDPR compliant. No other dealers will see your transaction data in the application.
There is no obligation to integrate your data, but by sharing your data, you can join other dealerships in benchmarking your performance against the market and gain insights into your site performance all in one place.