Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    10 September 2025
    Discover how Mexico's truck industry is navigating e-commerce growth, environmental regulations, and trade uncertainties while achieving record sales and modernizing fleets.
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    09 September 2025
    Advanced Driver Assistance Systems (ADAS) penetration in India grew 33% to 8.3% in H1 2025. Level 2 systems lead growth. Complete market analysis.
    By Nikhil Bhardwaj
    27 August 2025
    Mexican car sales hit 1.5M units in 2024. Learn how captive finance, bank partnerships, and SUV demand drive 60% of purchases in this growing market.
    By Sarai Lopez Olvera
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