
Data-driven insights about products, positioning, and pricing
Improve product performance and planning agility with accurate market intelligence and actionable analysis for OEMs and OESs.
A single source for reliable market intelligence
Automakers, suppliers to the mobility industry, and other automotive companies face unprecedented challenges as technology and consumer requirements continue to evolve rapidly. The increasing complexity of vehicles, as well as automotive industry trends such as electric vehicles and autonomous driving, require a robust understanding of markets, competitors and vehicles, underpinned by trusted business intelligence.
We collect, curate and interpret data from sources across key markets to help you stay ahead, strengthen strategies and make more informed decisions.

Global automotive solutions
Our comparison and analysis tools are designed to help businesses with automotive product development, positioning, and pricing. Our expertise and automotive market research help businesses drive resilience and competitiveness.
We offer a comprehensive, global overview covering more than 50 countries and thousands of passenger cars and light commercial vehicles. By leveraging data and business intelligence solutions, automakers and component suppliers are able to evaluate market trends, optimise production processes, and inform decision making.
50+ |
countries
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200+ |
brands
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1,800+ |
vehicle models
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Our automotive solutions

Pricing intelligence for more effective strategies
The automotive industry is continually influenced by various factors such as supply chain disruptions, shifts in consumer preferences, technological advancements, and economic fluctuations. All of which can have an impact on pricing strategies. Automakers must be attuned to the latest trends and market developments to remain competitive.
Stay ahead of your competition with instant detection of price movements across your chosen markets. Know exactly when competitors adjust RRPs or alter value through equipment changes. Make informed pricing decisions by understanding how these changes affect your market position.

Advisory services driven by your needs
Understanding the market, your position, and competitor movements can make a significant difference when developing product and pricing strategies.
Leveraging JATO’s comprehensive data, combined with deep market intelligence, and bespoke analytical capabilities, you can access strategic clarity and foresight with a transparent view across a complex market. Ensure your strategies succeed and your business is prepared for the future with actionable tailored insights and reports through expert consultation.
Drive success with insights on product, positioning, and pricing
Optimise product planning and positioning
Get a whole market view, with insights into competitor models, technology and pricing that can help you make more effective decisions.
Identify and evaluate competitors
Our automotive industry analysis enables you to track and compare 1,800+ passenger cars and LCVs in key markets, with daily updates on a wide range
Bring products to market faster
Inform planning, recognise opportunities and support development with near real-time analysis covering everything from components to sales forecasts.
Understand consumer demand and buyer behaviour
Identify, target and understand audiences with market and brand insights that help you provide more competitive products and customer experiences.
We work closely with automakers to help them meet their business goals
Industry leading automotive research, analysis, and insights
New US tariffs challenge long-established automotive network
The automotive industry has long operated as a global ecosystem, with intricate supply chains spanning continents and production strategies carefully calibrated to maximise efficiency. However, this carefully balanced system now faces significant disruption as new 25% tariffs on imported vehicles enter the US market, with additional country-specific tariffs adding further complexity to the landscape.

Rising car prices and their impact on Europe’s automotive industry
While the 2035 EU mandate - for all new cars sold to be zero emissions capable - is critical to the global effort to mitigate climate change, it is creating challenges for OEMs and causing car pricing to rise across the region. Meanwhile, having secured its supply chain to produce batteries, China is able to produce competitively priced BEVs in Europe.
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Premiumisation trends in global powertrain markets
The global shift to electrification has gained traction as battery electric vehicles (BEVs) now represent 14.3% of the global market. However, consumer demand, incentives, pricing, and strategic positioning all play a vital role in regional adoption.

Our knowledge is your power. Connect with us.
Find out more about our specialist solutions for the automotive industry by contacting our team.
