Vehicle comparison is one of the most powerful decision-making tools in automotive retail. JATO powers this by enabling structured, specification-level comparison across trims, competitors, and similarly equipped alternatives, whether for new or used vehicles.

From marketplaces and dealer websites to OEM configurators, JATO comparison flows help users understand the value, differences, and trade-offs across models at a glance.

Scenario

Problem
Sophie leads product at a fast-growing automotive marketplace. Increasing numbers of users are visiting the website but bounce quickly after searching. The current website doesn’t allow users to compare vehicles they’re interested in and understand which vehicle suits their needs and preferences. 

Solution 

Her team adds a JATO-powered comparison tool. When a user lands on a vehicle detail page, depending on how the comparison tool is integrated, users can either select up to five vehicles to compare or  they’re offered a comparison of the current vehicle with  preselected competitors using JATO’s Basket Manager. A “Compare” tab loads the cars side-by-side with: 

• • Dimensions, power, and drivetrain
  • Infotainment, safety tech, and comfort
  • Options fitted (for used) and pricing logic
    
    

Outcome 

The user journey is improved meaning prospective buyers stay on the pages longer, and engage more deeply with the marketplace. Resulting in a higher likelihood for a buyer to convert.