Retail Listings
Enrich your new and used vehicle listings with complete, consistent data.
Whether selling new or used vehicles, retail platforms and dealer sites need to present clear, accurate and compelling vehicle listings. JATO powers this by delivering structured, specification level data for every car, including standard equipment, factory-fitted options, and price when new.
From marketplaces to OEM e-commerce to dealer group sites, JATO ensures that every listing speaks with authority - no matter where it’s published.
Scenario
Problem
Emma is the product manager at a growing online marketplace. Her team supports both franchised dealers and independent retailers across the UK. The challenge she is facing is that is vehicle listing are inconsistent in the level of information they offer.
Some dealers upload clean, detailed specifications, others provide just a registration plate and a grainy photo. Engagement from prospective buyers is poor because they’re unable to access a like-for-like comparison on vehicles.
Solution
Emma integrates the VINView Pro API across the platform. Every used car submitted via VRM or VIN now returns full build specifications including options and pricing. For new cars, the team integrates JATO Index + Specs API, auto-populating the latest trims, equipment, and emissions data.
Listings are now:
-
- Complete and structured
- Consistent across dealers
- Searchable by spec-level filters (e.g. “lane assist” or “wireless charging”)
The amount of time prospective buyers are spending on page increases, bounce rates drop, and more buyers engage with finance tools and enquiry buttons.
Key benefits
Specification rich listings, every time
Show full factory specification - not just the model name
Support both new and used inventory
Pull structured specification datas from VIN or VRM for used vehicles, and from configuration logic for new vehicles
Enable smarter search and filters
Power detailed UX journeys by exposing datapoints like drivetrain, ADAS, or infotainment
Reduce admin burden on retailers
Dealers don’t have to manually type or standardise listing content
Boost buyer confidence and conversion
Transparent, feature-rich listings reduce ambiguity and encourage action
APIs and Products Used
VINView Pro
Returns full as-buildsheet data for used vehicles - including optional equipment and price when new.
JATO Index
Allows search/filter journeys for new vehicle discovery by make, model, fuel type and more.
Specs API
Delivers standard and optional features by trim, version, and market.
Smart Descriptions via Sales Link
Use VIN / VRM / JATO UID to auto-generate human-readable listings with feature highlights.