Whether selling new or used vehicles, retail platforms and dealer sites need to present clear, accurate and compelling vehicle listings. JATO powers this by delivering structured, specification level data for every car, including standard equipment, factory-fitted options, and price when new.

From marketplaces to OEM e-commerce to dealer group sites, JATO ensures that every listing speaks with authority - no matter where it’s published.

Scenario

Problem

Emma is the product manager at a growing online marketplace. Her team supports both franchised dealers and independent retailers across the UK. The challenge she is facing is that vehicle listings are inconsistent in the level of information they offer. 

Some dealers upload clean, detailed specifications, others provide just a registration plate and a grainy photo. Engagement from prospective buyers is poor because they’re unable to access a like-for-like comparison on vehicles.

Solution 

Emma integrates the VINView Pro API across the platform. Every used car submitted via VRM or VIN now returns full build specifications including  options and pricing. For new cars, the team integrates JATO Index + Specs API, auto-populating the latest trims, equipment, and emissions data. 

Listings are now:

• • Complete and structured
  • Consistent across dealers
  • Searchable by spec-level filters (e.g. “lane assist” or “wireless charging”)

The amount of time prospective buyers are spending on page increases, bounce rates drop, and more buyers engage with finance tools and enquiry buttons.