EVs: A Pricing Challenge 2021 | Report
Over the past decade, a key focus for governments, policy makers and the automotive industry alike has been the development and growth of the electric vehicle (EV) market. It came as an opportunity for all, not only to tackle the climate crisis by reducing emissions outputs, but as an avenue for business growth across technology and innovation.
After the widespread impact of the COVID-19 pandemic, arguably environmental concerns have never been higher on the agenda and the next few years will prove crucial for reducing
emissions and gaining traction in the race for EV leadership. As some governments look to pull back incentive programmes and subsidies, manufacturers must start producing affordable vehicles without the assistance of these schemes if they are to remain competitive.