Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    18 August 2025
    Discover how European car colour preferences reveal untapped revenue opportunities for automakers, with a focus on regional trends and strategic marketing insights.
    By Daniele Ministeri
    28 July 2025
    Discover how rising car prices in Europe are reshaping market dynamics, affecting consumer behavior and OEM strategies. Get in-depth insights and analysis from JATO Advisory.
    By Team JATO
    18 July 2025
    Explore the global shift to BEVs, regional adoption differences, and how JATO's data-driven insights support automotive manufacturers in navigating this transition.
    By Daniele Ministeri
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