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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    Car exhaust emitting smoke on city street, symbolizing vehicle emissions
    18 December 2025
    Is the EU new Automotive package really an opportunity for European OEMs?
    EU revises 2035 ICE ban: The 90% CO₂ cut target reshapes strategy, revives hybrids and risks boosting China’s lead in electrification.
    By Daniele Ministeri
    US BEV market reaches inflection point as competition intensifies
    26 November 2025
    US BEV market reaches inflection point as competition intensifies
    The US BEV market is evolving fast with 1M+ sales, 11% growth, and 82 models. Explore segment trends, Tesla’s shifting share, and OEM strategies.
    By Anthony Puhl
    Chinese electric car representing market trends in Austria, Switzerland, and Germany for blog on Chinese OEM strategies
    18 November 2025
    Do Austrian and Swiss buyers follow Germany’s pattern on Chinese brands?
    Chinese OEMs capture 4% share in Austria and Switzerland with hybrid strategy, doubling their German performance. MG and BYD lead by adapting to market needs.
    By José Vega
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