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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    10 June 2025
    Reflections from Auto Shanghai 2025
    The latest edition of Shanghai’s annual motor show made one thing clear: the rising influence of China on the global automotive stage is no longer a passing trend, but a fully-fledged transformation in the making.
    By Felipe Munoz
    10 June 2025
    How OEMs are navigating the UK ZEV mandate through different business strategies
    Explore how automakers are adapting to the 2024 UK ZEV mandate through credit trading, emissions strategies, and evolving business models.
    By Team JATO
    The European car market
    24 April 2025
    The role of incentives in the European car market: A strategic lever for OEMs in 2025
    Explore JATO Advisory's analysis of automotive incentives across Europe's major markets in 2025, revealing how Germany and UK see rising discounts while Italy and France experience declines. Discover the strategic implications for OEMs navigating changing consumer preferences and market dynamics.
    By Alexandre Parente
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