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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    31 July 2026
    New Maruti Suzuki Brezza 2026 Facelift: Price, Engines, Design & Equipment
    Maruti Suzuki's 2026 Brezza facelift adds a new turbo-petrol engine, six airbags as standard and updated connected tech, starting at ₹7.39 lakh.
    By Nikhil Bhardwaj
    31 July 2026
    The digital car buyer has changed. Has vehicle listing kept up?
    We look at why the vehicle detail page must evolve from a passive advert into a useful decision-support experience if online retailers want to keep up.
    By Team JATO
    15 July 2026
    What incentives reveal about competitiveness in Brazil's compact SUV market
    Explore how incentives shape competitiveness in Brazil's compact SUV market, revealing key strategies OEMs use to influence pricing and drive sales.
    By Rafael Sellinas
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