Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    25 March 2026
    SUVs now dominate India’s car market, reshaping tyre sizes, durability needs, and replacement demand. Discover why tyre makers must adapt fast.
    By Ravi Bhatia
    12 March 2026
    JATO’s Head of Retail Paul Hilton explores the cost of using synthetic or incomplete data in used car workflows and the risks this poses.
    By Paul Hilton
    12 March 2026
    Mexico’s subcompact sedans lead the market as buyers prioritise practicality and total ownership costs when choosing their next vehicle.
    By Víctor Lozano
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