Get in touch

    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    10 March 2026
    How automotive retailers can leverage the Chinese EV growth opportunity
    Chinese EV growth is transforming Europe’s market, offering retailers new opportunities but demanding faster data driven decisions.
    By Mark Talmage-Rostron
    Self-driving technology races ahead of policy
    05 March 2026
    Self-driving technology races ahead of policy
    Analysis of Europe’s autonomous car levels of driving automation and the regulatory, safety and data hurdles that must be solved for wider adoption.
    By Team JATO
    27 February 2026
    B and C-SUVs displace traditional segments in Spain
    Spain's car market has restructured around SUVs, displacing traditional hatchbacks and saloons. Explore what 2025 registration data reveals about BEVs and pricing.
    By Team JATO
    SPEAK TO AN EXPERT

    Our knowledge is your power. Connect with us.

    Find out more about our specialist solutions for the automotive industry. Complete our form and a member of our team will be in touch.