Get in touch

    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    10 August 2026
    Overview of the commercial offers in the C-SUV segment in Mexico
    JATO Dynamics analyses different approaches to commercial offers from OEMs in Mexico’s C-SUV segment across the first half of 2026
    By JATO Advisory
    31 July 2026
    New Maruti Suzuki Brezza 2026 Facelift: Price, Engines, Design & Equipment
    Maruti Suzuki's 2026 Brezza facelift adds a new turbo-petrol engine, six airbags as standard and updated connected tech, starting at ₹7.39 lakh.
    By Nikhil Bhardwaj
    31 July 2026
    The digital car buyer has changed. Has vehicle listing kept up?
    We look at why the vehicle detail page must evolve from a passive advert into a useful decision-support experience if online retailers want to keep up.
    By Team JATO
    SPEAK TO AN EXPERT

    Our knowledge is your power. Connect with us.

    Find out more about our specialist solutions for the automotive industry. Complete our form and a member of our team will be in touch.