Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    25 September 2025
    Discover how India's EV market is shifting towards premium segments and long-range models, with key insights from JATO Dynamics' H1 2025 report.
    By Ashwin Amberkar
    22 September 2025
    Mexico's vehicle market transforms as 60% of new car sales now rely on credit financing. Interest rates stabilize at 12-15% in competitive market.
    By Sarai Lopez Olvera
    19 September 2025
    Discover the trends in Japan's automotive electrification, the rise of hybrids, and the market dynamics shaping the future of electric vehicles.
    By Yukie Tomoshige
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