Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    13 February 2026
    Chinese brands are reshaping Brazil’s auto market with electric powertrains and aggressive pricing, driving new trends in SUVs and accessible technology.
    By Rafael Sellinas
    02 February 2026
    Financial institutions can improve sustainable investment decisions with granular vehicle‑level insight with global market expertise to fill ESG data gaps.
    By Abdul Kadir
    26 January 2026
    Analysis of 2025 EV trends shows BEV growth slowing in California’s ZEV market while non‑ZEV states surge, revealing shifting adoption patterns nationwide.
    By Anthony Puhl
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