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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    16 September 2026
    Fuel economy tips the scales in USA's large SUV segment
    Data-driven analysis of the USA's large SUV market and the impact of rising gasoline prices on model sales, exploring the influence of fuel economy in vehicle purchasing decisions and investigating the importance of OEM incentives and customer driving habits.
    By Anthony Puhl
    01 September 2026
    Software-defined vehicles reach the mainstream
    Explore how Software-Defined Vehicles are transforming the automotive industry, emphasizing the shift towards software capabilities and connected services.
    By Twinkle Goyal
    10 August 2026
    Overview of the commercial offers in the C-SUV segment in Mexico
    JATO Dynamics analyses different approaches to commercial offers from OEMs in Mexico’s C-SUV segment across the first half of 2026
    By JATO Advisory
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