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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    01 June 2026
    Quadricycles are outpacing all segments in electrification across France and Italy
    Discover how quadricycles are transforming urban mobility in Europe, driven by electrification and changing regulations, as they become a viable alternative to traditional cars.
    By Maxime Cartier
    20 May 2026
    As fuel costs rise, incentives matter more than ever in the US market
    Data fueled article exploring gasoline costs influence in vehicle purchasing decisions in the US, emphasizing the importance of OEM incentives and customer driving habits.
    By Anthony Puhl
    13 April 2026
    GST reforms’ transformative impact on India’s automotive sector: strategic implications for 2026
    Explore how India's GST 2.0 reform is reshaping the automotive sector, driving demand, pricing strategies, and long-term growth for OEMs and consumers alike.
    By Ashwin Amberkar
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