Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    26 June 2025
    UK motor finance scandal exposes DCA mis-selling by car dealers, triggering potentially hefty fines and a transparency push among OEM captive lenders.
    By Tashfin Osmani
    19 June 2025
    JATO Advisory's automotive data analysis reveals how car value-to-price ratios evolved over a decade, showing how technology, brand positioning, and strategic pricing drive market success.
    By Daniele Ministeri
    10 June 2025
    The latest edition of Shanghai’s annual motor show made one thing clear: the rising influence of China on the global automotive stage is no longer a passing trend, but a fully-fledged transformation in the making.
    By Felipe Munoz
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