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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    02 July 2026
    Breaking in and scaling fast: how Chinese carmakers are reshaping Europe
    Chinese carmakers are rapidly transforming the European automotive landscape. Read JATO's analysis on just how fast they move, how much market they've won and what it means for European OEMs.
    By Steffen Michulski
    01 July 2026
    How to decode competitor finance strategies in real time
    JATO's insights on finance strategies in the C-SUV HEV segment, highlighting key tactics that impact monthly payments and market positioning.
    By Martin Coyne
    01 June 2026
    Quadricycles are outpacing all segments in electrification across France and Italy
    Discover how quadricycles are transforming urban mobility in Europe, driven by electrification and changing regulations, as they become a viable alternative to traditional cars.
    By Maxime Cartier
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