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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    15 October 2024
    How China is driving battery swapping as a service in the EV market
    Electric vehicles (EVs) have become a cornerstone of the global shift toward sustainability, and the demand for efficient and convenient charging solutions is rising as a result.
    By Team JATO
    15 October 2024
    Comparing apples and oranges: the challenges of analysing the electric vehicle market
    According to JATO Volumes data, in the last four years alone, battery electric vehicle (BEV) global market share has increased from 2.1% in Q1 of 2020 to 12.5% in 2024. When including all hybrid powertrains, electric vehicles accounted for 18% of all vehicle sales in Q1 2024.
    By Team JATO
    10 October 2024
    How JATO powers automotive decisions: a deep dive into the finance dataflow
    In 2022 alone, over 2,000,000 cars were purchased on finance across key markets in Great Britain, France, Germany, Italy, and Spain. As Original Equipment Manufacturers (OEMs) adjust to this shift, they must compare and price vehicles in ways that align with how consumers view affordability – primarily by looking at the monthly cost.
    By Team JATO
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