Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    24 April 2025
    Explore JATO Advisory's analysis of automotive incentives across Europe's major markets in 2025, revealing how Germany and UK see rising discounts while Italy and France experience declines. Discover the strategic implications for OEMs navigating changing consumer preferences and market dynamics.
    By Alexandre Parente
    22 April 2025
    Discover strategies to overcome tariff challenges in the automotive leasing industry and ensure business success amid rising costs and market shifts.
    By Jesper Rolink
    22 April 2025
    AI is no longer a distant possibility; it’s an essential tool for dealerships aiming to thrive in a digital-first world.
    By Team JATO
    SPEAK TO AN EXPERT

    Our knowledge is your power. Connect with us.

    Find out more about our specialist solutions for the automotive industry. Complete our form and a member of our team will be in touch.