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    28 October 2026
    How the first foreign entrant could reshape one of Japan's most distinctive automotive segments
    BYD has launched the first foreign car in the Super Height sector, designed specifically to meet kei regulations, with the potential to shake up the market
    Read full article
    28 October 2026
    How the first foreign entrant could reshape one of Japan's most distinctive automotive segments
    BYD has launched the first foreign car in the Super Height sector, designed specifically to meet kei regulations, with the potential to shake up the market
    By Yukie Tomoshige
    Japan's Automotive Electrification Trends
    19 September 2025
    Japan's Automotive Electrification Trends (2025 H1)
    Discover the trends in Japan's automotive electrification, the rise of hybrids, and the market dynamics shaping the future of electric vehicles.
    By Yukie Tomoshige