Navigating the ZEV Transition: The Impact on OEM Pricing and Leasing Strategies

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Why this matters?

The ZEV mandate isn’t just an OEM challenge. It will directly influence vehicle availability, pricing, discounting strategies, and ultimately your total cost of ownership.

As manufacturers manage both ZEV quotas and CO₂ targets, commercial decision-making is becoming more complex, with incentives and pricing emerging as key levers to maintain competitiveness and avoid financial penalties.

What you’ll learn

• The growing role of BEVs in OEM portfolios and the impact on fleet mix

• How compliance mechanisms — including credit trading and penalties — influence pricing and discounting strategies

• The combined impact of ZEV mandates and CO₂ targets on OEM behaviour