Line-up complexity: the challenge to align product offer and market demand

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Across the EU5 markets, product line-ups have become leaner overall. However, the expansion of electrified powertrains has added new layers of complexity, often without matching real market demand.

This imbalance is most visible at version level, where a significant share of configurations generate little or no volume. In some markets, close to half of listed versions fail to achieve consistent registrations, increasing operational pressure and stock risk.

These patterns vary by country. Germany and Great Britain show a stronger balance between offer and demand, while France, Italy and Spain face higher levels of inefficiency. The result is a market where product decisions directly influence performance, stock exposure and competitive positioning.