Audi updates its A5 to better rival the BMW 4-Series
After being shaken by the introduction of the new Audi A4, Jaguar XE and Alfa Romeo Giulia, the Premium Midsize segment (D-Segment) will evolve further with the launch of the second generation Audi A5. This hatchback will rival the BMW 4-Series and is expected to follow the success of its peer the more traditional A4, so it’s expected that VW Group will maintain its lead of this segment. The new Audi A5 has evolved in a similar way to the rest of the brand’s range, maintaining the same features which have proved successful in earlier models whilst not altering what has worked well to date.
The second generation of the Audi A5 will start its first full year in the market (2017) with 70,000 units (10% of the premium D-Segment) to end this decade with 54,300 units registered in Europe (7.6% share). Thanks to its brother the A4, VW Group is being able to lead this segment with 31% share through August 2016. However BMW and its 3-Series and 4-Series is not far with 30%. The whole segment forecast shows that by the year 2020 there will be sold 712,000 units (655,000 units in 2015).