In Vista
September 28, 2016 by Felipe Munoz

New Suzuki Ignis comes to play hard in European A-Segment

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One of the highlights of the A-Segment at the Paris Motor Show comes from Suzuki which is bringing the Ignis name back to the market with a different look. In its latest iteration, the Ignis looks like a Japanese Kei-car due to its mix of City-car dimensions and a hint of SUV design. With this launch, Suzuki is looking to gain market share in the European A-Segment by using its City-car expertise, experience in significant markets such as Japan and India and following on from the success of the Celerio. Despite the ambition of Suzuki, it is expected that the A-Segment will stagnate over the next four years.

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The Suzuki Ignis is expected to be an important player in the segment. According to our forecast partner LMC Automotive, this car will hit a top of 53,200 units by the year 2018, reaching the its highest segment share at 4.17%. Part of the reason comes from the lack of a big quantity of competitors. As it won’t face too many competitors (Fiat Panda 4×4/Cross is one of the few), the Ignis can easily find its place in the segment.

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European City-car segment is strongly dominated by FCA and its Panda and 500, which continue to gain segment share despite their age. During the first eight months of this year, this company controlled 30% of the registrations of this segment. That is more than double the share posted by Volkswagen Group, which struggles with its trio Up! (-7%), Citigo (-6%) and Mii (-15%). The big winner so far this year is GM, which has been able to improve its numbers thanks to the 5-door Karl/Viva, which has already outsold its brother Adam and entered the top 10 by models.

 

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