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JATO’s overview of local markets





London’s Mayor, Sadiq Khan, has announced that from December 25th 2025, all HEVs and BEVs will be required to pay the captial’s Congestion Charge, currently only levied on combustion-engined vehicles. Owners of zero-emission models at present benefit from only having to pay GBP 10 for an annual exemption from the zone, but Transport for London (TfL) has confirmed they will now be eligible to pay the standard daily rate of GBP 15 from the specified date.


With the recent announcement that the European Commission will look to levy new tariffs on Chinese EVs, Germany's VDA auto association has urged the Commission to drop its planned tariffs on China-made electric vehicles, in a last-ditch effort to influence negotiations ahead of the tariffs kicking in from July. The association said that tariffs would hurt European and U.S. carmakers exporting from China and risked retaliation by China with counter-tariffs, which would hit the local industry given its high volume of exports to China. A suggestion that the Commission focus on securing access to critical raw materials for Europe's EV industry, reducing barriers to market access, and creating transparency on trade policy, has been proposed by the VDA, with a creation of a council to discuss these matters.


For the first five months of 2024, Italy has seen an increase in overall registrations, up 3.4% over 2023 numbers. New incentives are also due to start from the middle of this year and are expected to bolster these figures throughout the remainder of 2024. UNRAE estimations for the year around 1.6 million units is still approximately 16% down on pre-pandemic levels in 2019.



Asia Pacific



Chinese authorities have put forward proposals to ban one-pedal driving in the market altogether from the start of 2026, given its previous success in enforcing Tesla to operate its ‘Creep’ stopping mode in order to mitigate the issue of confusion amongst drivers. The one-pedal mode was often blamed for a number of unintended acceleration crashes in the country.


Huawei has launched its new Qiankun software brand for smart driving. The company introduced the respective technology at the Beijing Auto Show 2024 event. With this initiative, the OEM aims to become the best performer in the EV franchise. Huawei’s CEO of Intelligent Automotive Solution (IAS) business group says that the new brand plans to offer smart driving systems including the driving chassis, audio, and driver’s seat, and other essential parts of a luxurious electric vehicle.


Following the European Commission’s announcement for the provision of tariffs on Chinese EVs, the national brands have understandably publicly criticized the EU’s move and denied corresponding allegations — including from the U.S. — of industrial overcapacity that puts manufacturers in other countries at risk of shutting down and laying off workers. Leading Chinese EVs manufacturers are initially expected to bore the brunt of the tariffs imposed. A general 10% tax for all brands will be imposed, but with a suggestion that higher tariffs of between 27% and 48% for the likes of BYD, Geely and SAIC Group expected.


BYD has unveiled its fifth-generation ‘Dual Mode’ technology with the introduction of two new cars to be fitted with it, the Qin l DM-I and the Seal 06 DM-i. With this technology – using a 1.5 plug-in hybrid gasoline engine – the company claims that it has achieved three world bests: greatest engine thermal efficiency (46.06%), lowest fuel consumption (2.9 l/100 km) and longest range at 2,100 km.


The Transport Minister of Malaysia has announced that Road Tax rates for zero emission vehicles (ZEV) or electric vehicles are set to be based on the power of the electric motor and will come into force on January 1, 2026, according to national media outlet, Bernama. The Minister said all fee rates for ZEVs will be reviewed at least every five years to ensure effectiveness in achieving the objectives of the transition to ZEV as well as the impact on government revenue.


Chery Automotive has announced it will return to the Taiwan market by Q4 of this year, with plans to launch its Jaecoo J7 and Omoda C5 models by then. This follows the company’s announcement in 2023 at the Shanghai Auto Show in April 2023, China's Chery Automobile Co. of its intentions to do so.


Suzuki has said it will close its CKD plant at the end of 2025 in the Thai market. The manufacturing part will be closed yet sales will remain remains, now with CBU import from Indonesia, Japan and India. TC Subaru is also expected to close its CKD plant in Thailand by the end of this year due mainly to low sales.





The federal government of Canada has taken a step towards making Chinese electric vehicle imports more expensive in Canada by announcing a 30-day consultation period to examine Beijing's trade practices in the EV sector. Finance Minister Chrystia Freeland made the announcement in Vaughan, Ontario and said that the consultations, which have already begun, will help the government craft its response to Beijing. Freeland said China's oversupply of electric vehicles “cannot be absorbed by the Chinese market” and is being shipped abroad, where it "undermines EV producers around the world."


The Canadian electric vehicle (EV) market has seen a dynamic first quarter in 2024. While the national adoption rate of Zero Emission Vehicles (ZEVs) has shown year-over-year (YoY) growth, quarter-over-quarter figures reveal a slight decline. According to the latest data from S&P Global Mobility, in Q1 2024, ZEVs accounted for 12.5% of all new light vehicle registrations in Canada, a decrease from the 13.2% seen in Q4 2023. Battery Electric Vehicles (BEVs), a subset of ZEVs, also experienced a reduction in market share, dropping from 10.0% in Q4 2023 to 9.2% in Q1 2024. This decrease follows a period of growth throughout 2023, where BEV market share peaked at 10.1% in Q3.

Brazilian President Lula has approved the programme MOVER to promote the decarbonization of the automotive industry in Brazil. The proposal will release national tax credits to manufacturers which invest more in decarbonization, energetic efficiency (emissions) and innovation.

Ford Motor expects to introduce a USD 30,000 all-electric vehicle that will be profitable in around two and a half years, CEO Jim Farley recently said. Whilst details were not available at the time of the announcement, Farley said its main competitors are expected to be Chinese automakers such as BYD and an anticipated entry-level car from U.S. EV leader Tesla.


Farley said Ford is first focusing on smaller EVs instead of larger all-electric trucks and SUVs, which have historically been gas-powered profit engines for the company.