Introducing the latest episode in our JATO 2023 podcast series. In this episode, we interview Alexander Lutz, managing director of Polestar Italy to learn how they established a new brand and succeeded in a crowded market.

We explore the challenges they faced, the opportunities of being an all-electric, online-only brand, and future plans for the manufacturer.

In this episode, you will:

  • Learn how Polestar established a new brand, built trust and cut through the noise.
  • Understand Polestar’s plans to penetrate markets where electric vehicle demand and awareness is low.
  • Find out what new products are being developed and due to be launched.
  • Discover the secret to a successful digital purchase journey.
  • Hear Alexander’s thoughts on the anticipated launch of Chinese OEMs into Europe.

Listen in Spotify