JATO Monthly Payments report: how Skoda’s finance strategy captured market share for its new BEV

For automakers, launching a new vehicle into the market requires careful consideration to ensure success. From specifications and pricing to marketing and incentives, the positioning needs to be right.

Pricing and incentives play a crucial role in a new vehicle’s market debut; and it is exactly this strategy Skoda got just right when launching the Elroq - its new electric vehicle model within the C1 SUV category in Germany at the beginning of 2025.

Focusing on the German car market and using insights from JATO’s Monthly Payments solution, we analyse the success of Skoda Elroq’s launch.