How to know what equipment features customers want to purchase? Let customer purchasing behaviour inform your product and pricing decisions.
Tomasz Czyszczoń, Damiano Minervini, Silvia Delsanto & Felipe Munoz

  • A new way: transactional data driven exploration of customer purchasing behaviour
  • Understanding what customers choose and reject: competitive data through option take rates
  • Let’s talk about pricing: Complexity around options and pack pricing unraveled
  • Implications for product offer definition: supporting decisions on standardisation of optional equipment features

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