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Webinar Series 2022 | October | Equipment Features and Customer Behaviours
How to know what equipment features customers want to purchase? Let customer purchasing behaviour inform your product and pricing decisions.
Tomasz Czyszczoń, Damiano Minervini, Silvia Delsanto & Felipe Munoz
- A new way: transactional data driven exploration of customer purchasing behaviour
- Understanding what customers choose and reject: competitive data through option take rates
- Let’s talk about pricing: Complexity around options and pack pricing unraveled
- Implications for product offer definition: supporting decisions on standardisation of optional equipment features
Watch the recording of the webinar.
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