Willingness to Purchase Study from JATO | Infographic
Understand how Customer Buying Behaviour helps to drive feature and pricing decisions.
- Understanding the Problem
For original equipment manufacturers (OEMs), National Sales Companies (NSC’s), and Importers, decisions about product features and perceived value has always been a carefully balanced and extremely important task that requires experience, skill, and data.
- The Pain of Getting it Right
The necessity to decide pricing and product definition on a feature-by-feature basis is an extremely important process for an OEM’s, NSC’s and Importers.
- The Answer
Take the ‘Guess-timation out’
- and more…