Infographic | Resources

Willingness to Purchase Study from JATO | Infographic

Understand how Customer Buying Behaviour helps to drive feature and pricing decisions.

  • Understanding the Problem
    For original equipment manufacturers (OEMs), National Sales Companies (NSC’s), and Importers, decisions about product features and perceived value has always been a carefully balanced and extremely important task that requires experience, skill, and data.
  • The Pain of Getting it Right
    The necessity to decide pricing and product definition on a feature-by-feature basis is an extremely important process for an OEM’s, NSC’s and Importers.
  • The Answer
    Take the ‘Guess-timation out’
  • and more…


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