BMW brings the all-new X3 to regain its position in premium D-SUV segment
The current generation BMW X3 is suffering and its sales haven’t stopped shrinking since the introduction of the Mercedes GLC. BMW therefore needed to introduce the third generation of the X3 as a matter of urgency, as the competition in the segment got tougher with the arrival of the Jaguar F-Pace and Alfa Romeo Stelvio. As it happened with the X1, the new generation of the X3 is likely to grab the attention of many potential clients as the car features the usual quality BMW design along with the latest technology solutions.
The only problem for the X3 is that things are going to be tougher for it this time round, as Volvo and Mercedes have succeeded with their D-SUVs, whilst the demand for the segment is cooling in a key market like the USA. Nonetheless, the X3 was BMW Group’s 7th best-selling product in H1 2017, with almost 78,000 units, up by 3%.