JATO Blog

Where we post market insights, reports & white papers, and share our thoughts and opinions on the exciting car industry. JATO Blog is a key resource for thought provoking content. Any comments or questions? please email felipe.munoz@jato.com

August 17, 2022

Know your market and become a more proactive OES

Global automotive intelligence is what drives good marketing decisions, so it’s vital that Original Equipment Suppliers (OES) have a reliable way of gathering accurate data and building a comprehensive picture of the global market. Armed with this information, they can make better manufacturing decisions and more skillfully manage potential risk. But most automotive intelligence relies […]

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August 11, 2022

H1 2022: Europe by Segments

The European new car market continued to struggle in the first half of this year due to the ongoing global semiconductor shortage, increasing economic uncertainty, and the impact of Russia’s invasion of Ukraine. These are the results by segments.

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August 11, 2022

Build a better understanding of customer demand

Good quality automotive intelligence suppliers don’t seek to understand the market by looking only at the supply side. Focusing on supply puts the OES’ preferences first, and marketing decisions that follow from that might be made without the consumer front of mind. Customer preferences often don’t align with what the OES thinks it knows about […]

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August 9, 2022

Get accurate market data on each component

Although most of a car’s layout is unchangeable, there are several parts and components that car buyers can customize. This gives the customer a range of control over how their car will be configured, and they use this power to make their vehicle fit their exact preferences. Data information on specific components is important for […]

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July 28, 2022

Gain access to the world’s most accurate automotive database

Without accurate, timely and quality data information, Original Equipment Suppliers (OES) are left without the market analysis they need to make the right decisions about manufacturing and marketing, which could harm them in the long term. Most automotive intelligence suppliers use research methods that fail to capture an accurate image of the market, either focusing […]

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June 21, 2022

Selling cars online? Here’s why accurate data is key.

Samir Sawalhi, VP Middle East, JATO You’ve all heard the statement ‘people buy from people’ and anyone involved in the Automotive sector will have had this instilled in them from day one of their career. This was profoundly true in a time where to buy a house, you’d have to visit a number of high street […]

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