VW Group’s fall boosts Hyundai, Renault, JLR & FCA
July results by car maker show that big things are happening in the European market. While Volkswagen Group kept the lead with almost 1 in 4 new cars registered in Europe, other car makers moved faster and gained market share. Total registrations fell by 2.3% posting the first negative change in 34 months, but not all players felt the drop.
VW AG’s registrations fell by 8.7% at 287,900 new cars, or 24.87% market share. In July 2015 the German car maker registered 315,400 units or which is the same, 26.62% market share. Therefore it was the automaker that posted the highest market share lose in Europe during the month. VW AG had challenging times in Germany (-9.8%) but also in the UK (-10.5%), Spain (-11.7%), France (-17.3%) and others like Switzerland (-19.5%), Portugal (-18%) and Czech Republic (-15.7%). The most affected brands were Porsche, down by 28.8%, Volkswagen (-10.6%) and Skoda (-10.5%), while Seat, Bentley and Lamborghini were the only ones to grow. With the exception of the MPVs (boosted by the new Touran) and Vans, all of VW AG sales by segments registered a drop. Its SUVs registrations counted for 13.9% of its volume, meaning that they are still not a core segment within the German group, considering that 25% of total European new car registrations correspond to this segment.
But VW Group fall benefited others. The four biggest winners of the month were Hyundai-Kia, Renault-Nissan, Tata group and FCA. The Korean auto group was the fifth largest of the month thanks to a 5.3% increase that came mostly from its new compact SUVs, Hyundai Tucson and Kia Sportage. In fact its SUVs counted for almost 37% of its total registrations in Europe, with its volume up by 24%. Renault-Nissan’s growth was exclusively due to Dacia’s good performance as neither Renault nor Nissan contributed to the positive change. Tata Group was boosted by both Land Rover and Jaguar, and their Range Rover Evoque, Discovery Sport and F-Pace. The increasing volume of FCA came mostly from the Jeep Renegade and the new Fiat Tipo.